Online news/gossip mag, TMZ, is usually on top of all things celebrity and pop-culture. Whatever their methods, be they questionable or legit, they get info out there before a lot of other outlets and most of the time, they are right on.
During the tumultuous hours last June while the world awaited news of Michael Jackson’s increasingly discussed condition, it was TMZ that announced his death before any other news agency was able to.
Love them or hate them, they are always there at the front edge of breaking news.
We may not have paparazzi on the ground in every back alley in Los Angeles or a fraction of their readers, but for this one instance, WE won.
Watch your back, TMZ.